Product Line Design Optimization

In marketing centric companies there is a need to design a product line rather than a single product. How best to design and market the product line while mitigating canibalization? Our software can help you answer this and many other questions, you can:

  • Find hidden opportunities, weaknesses and threats.
  • Simulate competitive reactions.
  • Instantly know the budget impact of your decisions.
  • Obtain higher product line ROI.
  • Instantly simulate product variations based on your criteria.
  • Answer your ad hoc product line questions in seconds.
  • Model what-if product line scenarios.
  • Tailor reports and models to your specifications.

Moreover, the software is easy to operate with a user-friendly GUI (graphical user interface).